ekeg Rebrands for New Era of “Kegs Made Simple”
Introduction
We've unveiled a fresh new look! ekeg is evolving into an independent, innovation-driven business with a simple mission: making keg and cask management effortless.
Date
12 November 2025
Author
Christian Barden
Type
News
More Than Just a New Logo
Today marks a massive milestone for us. We’ve officially introduced ekeg to the world—a brand-led, customer-first offering designed for the modern beverage and hospitality industries. This rebrand is our commitment to doing things better, smarter, and more sustainably.
We currently provide renting, leasing, servicing, and tracking to over 600 customers every single day. We own over a million kegs and casks, but we aren't stopping there. The 'Kegs Made Simple' identity, developed with the brilliant team at Studio Juice, is about removing the friction from container management so you can focus on what you do best: making great drinks.
Our Ambition
As Christian Barden, our CEO, puts it: 'There’s a nod to the past here, but a massive pointer to our ambition.' We’re investing heavily in our fleet and our award-winning tracking tech to ensure that every trip from brewery to bar is as efficient as possible. It's about delivering more draft with less carbon, and we’re just getting started.
Kegs-As-A-Service
