ekeg Partners with University of Nottingham

Putting Science Behind 'More Draft, Less Carbon'

We've always known that stainless steel kegs and casks are the eco-friendly champions of the drinks industry, but now we're putting hard scientific data behind it. ekeg is thrilled to collaborate with academic researchers at the University of Nottingham on a pioneering study into circular economy dynamics within the draft beverage sector.

This research project focuses on evaluating the lifecycle environmental impact of reusable containers compared to single-use alternatives. By examining everything from container logistics and turn-rates to maintenance and recycling, the study aims to provide breweries with robust, data-backed insights on how container pooling directly reduces carbon emissions and operational waste.

Driving Real Sustainability in the UK & Irish Drinks Trade

As Christian Barden explains, combining academic rigor with industry expertise is a crucial step for the sector: "We are committed to helping the hospitality and brewing industries operate more sustainably. Working alongside the University of Nottingham allows us to evidence the clear carbon savings of a shared, circular keg fleet, giving producers the confidence that choosing ekeg is as good for the planet as it is for their bottom line."

The findings from this partnership will help shape the next generation of ekeg's tracking technologies and logistics services, ensuring that moving draft beer across the UK and Ireland remains the greenest way to serve a pint.

Read the Full Press Release

You can read the original press coverage and details of the research partnership over at Packaging Revolution.