Close Brothers Sells Brewery Rentals Arm

Introduction

A new chapter begins. Close Brothers has reached an agreement to sell its brewery rentals business to MML Keystone, paving the way for the launch of ekeg.

Date

15 July 2025

Author

Christian Barden

Type

News

ekeg branded kegs

A Strategic Evolution

Close Brothers Group has announced the sale of Close Brewery Rentals (CBRL) to MML Keystone, a fund managed by MML Capital. This move is part of a strategy to simplify the bank's portfolio while allowing our business the independence and capital needed to truly flourish as a specialist leader in the sector.

Over the last 18 years, the brewery rentals business has grown into a powerhouse, managing over a million kegs and casks and serving more than 500 breweries across the UK and Ireland. Under the new ownership of MML Keystone, the business will be rebranded as ekeg, with a renewed focus on innovation, tech-led tracking, and sustainable container pooling.

Independence and Innovation

This sale marks the start of an exciting new phase. While Close Brothers remains a key lender in the beverage finance market, ekeg will operate as a standalone market leader. We’re excited to have a home with MML Keystone—an international firm that understands the value of the circular economy and shares our ambition to build and scale the best keg operations in the world.

Kegs-As-A-Service

Complete beverage container solutions to suit all your draft demands

Complete beverage container solutions to suit all your draft demands